Wendy is a brand visionary. She believes that in order to achieve consistent business success and goals, the business must be in alignment with their distinct brand strategy. And, that business branding dictates and drives all business efforts from programs, products, services and marketing to culture, people and client interaction. Wendy has a Master’s degree in branding and product packaging design and more than 15 years teaching college level design. She has a passion for packaging design and clever branding and has worked with some of the world’s leading brands such as MTV networks, Nickelodeon, RCA records, Bad Boy Entertainment, Allure Magazine, Rockefeller Center, P Diddy, and more.
She is an accomplished stage speaker and enjoys presenting at business and industry related events. Her priority is to catapult experts, small businesses, and corporations to success by building trust, relevancy, and credibility. She believes that everyone has the potential to operate at 110%, but that most settle for around 70%, because risk taking and change making forces them out of their comfort zone. Her clients boast their new found ability to see unlimited potential, and abundant possibilities for themselves, and their businesses.
This fun and powerful talk explores brand archetyping, brand psychology and human behavior in branding. Wendy shares applicable implementable info and strategies to help small business owners grow and scale a profitable, human brand, that business owners speaks authentically to their ideal audience and sets them apart from their competition in the marketplace. A brand messaging and story framework will build instant rapport around the opportunity to work with new clients successfully.
Branding is so much more than a logo, it’s the persona of a company and a reflection of those that work for and lead the company. Your business brand is the platform for inspiration and the framework for all of your strategic business planning. Unfortunately, most business owners begin with the logo and website without doing any brand foundational work. The fact is that your brand foundation and strategy is 90% of the brand, and the visual identity and branded design collateral really only represents 10% of the brand.
Want Wendy to speak at your upcoming event? Tell us a bit about what you are planning and how she fits in. Our team will get right back with you!