Look, if you want to compete with your industry leaders, you need to take stock of what is and isn’t working in your own business model. And, the fastest...

Let’s discuss how to define your ideal customer. This is the person or company, depending on you business model, that has a clear and distinct problem...

Several months ago, way back in November 2021 (lol), Wendy accepted an opportunity to sit on the Packaging and Labeling Committee for the National Cannabis...

Your ‘Why’ motivates and inspires action, it leaves room for you to create your ‘Ideal Day’, and encourages work-life balance and...

Let’s discuss the difference between white label and private label. The two are similar and the differences subtle, but they are not the same. That...

Defining your brand archetype can help you connect emotionally with your target audience. But, first, you need to have a clear understanding of who you...

Cannabis branding is unique and challenging, so here are a few tips and strategies to help you earn consumer attention and grow your brand. Holy Smoke!...

How to name your business or product for maximum impact! Naming your business or products is a serious matter. The name you choose can play an integral...

Branding vs. Marketing – Is there a difference? Often, we have to explain the distinction between branding and marketing, so we thought we’d share...