Articles and videos about branding, marketing and packaging design. Plus, tools, strategies, and guidance to grow and scale your business quickly, so that you can attract clients, compete with industry leaders, and increase ROI. Boom! The high road to success.
The Difference Between Success and well…
Not Success…
Look, if you want to compete with your industry leaders, you need to take stock of what is and isn’t working in your own business model. And, the fastest way
Your Ideal Customer Never Looked So Good!
Let’s discuss how to define your ideal customer. This is the person or company, depending on you business model, that has a clear and distinct problem that you can solve.
The Best Things In Life Come In Gorgeous Packaging!
Several months ago, way back in November 2021 (lol), Wendy accepted an opportunity to sit on the Packaging and Labeling Committee for the National Cannabis Industry Association. Soon after, she
Go Ahead… and Make Your Day!
Your ‘Why’ motivates and inspires action, it leaves room for you to create your ‘Ideal Day’, and encourages work-life balance and inspiration. If this is your goal, then we are
White Label vs. Private Label – What’s the difference?
Let’s discuss the difference between white label and private label. The two are similar and the differences subtle, but they are not the same. That being said, it’s critical to
True Blue and
Successful too!
Defining your brand archetype can help you connect emotionally with your target audience. But, first, you need to have a clear understanding of who you are trying to attract, the
Canna Brand be your
Pot of Gold?
Cannabis branding is unique and challenging, so here are a few tips and strategies to help you earn consumer attention and grow your brand. Holy Smoke! And I mean that
What’s in a Name?!?
How to name your business or product for maximum impact! Naming your business or products is a serious matter. The name you choose can play an integral part in the
Branding vs. Marketing
What’s the Difference?
Branding vs. Marketing – Is there a difference? Often, we have to explain the distinction between branding and marketing, so we thought we’d share some highlights to help you get
