7-MINUTE BRAND REVIEW
7 Tough Questions – 7 Honest Answers – TRANSFORM Your Brand Today!
Our 7-MINUTE BRAND REVIEW will change the way you engage your brand now and into the future. This detailed snapshot of your BRAND IDENTITY is going to show you exactly how to move forward with Confidence, Clarity, and BRANDING POWER!
DO YOU CONSIDER YOUR BUSINESS TO BE...
- New (just an idea or only a few customers) – 1 pt.
- Existing/Growing (solid business model and steady clients) – 1 pt.
- Upscaling (ready to advance to the next level of success) – 1 pt.
INSIGHTS: Every business needs branding in order to compete in their industry. Whether you are new and just starting out, or established and growing, today’s consumers expect to interact with you in many ways across multiple platforms.
DO YOU FEEL THAT YOUR CURRENT VISUAL BRANDING IS...
- No visual image / or a starter logo that no longer represents our current position in the marketplace – 1 pt.
- Attractive & Interesting , but not relevant to our business programs, products, and services – 2 pt.
- Functional & Relevant, but not able to stand out from our competitor’s branding – 3 pt.
- SPOT ON! Our branding is Relevant, Compelling & Professional! – 4 pt.
INSIGHTS: You have mere seconds to capture someone’s attention and a picture is worth 1k words (or more). Your visual graphics can win (or lose) you clients instantly!
HOW MUCH OF YOUR EXISTING CONTENT (website, print, digital, etc.) IS COHESIVELY BRANDED?
- NONE – 1 pt.
- WEAKLY (Few print/online representations are cohesive…) – 2 pt.
- MODERATELY (Most print/online representations are cohesive…) – 3 pt.
- THOROUGHLY (All print/online representations are cohesive…) – 4 pt.
INSIGHTS: Make it easy for your prospects to choose you over the competition by providing a clear and helpful message everyday, all the time. It’s also important to provide your in-house team with that very same clear and helpful support.
WOULD YOU CONSIDER YOUR CURRENT WEBSITE TO BE...
- Outdated and poorly branded – 1 pt.
- A work in progress with a feeling of disconnect – 2 pt.
- Gorgeous, updated & applicable – 3 pt.
INSIGHTS: This is often the first place an interested party engages with your brand in depth. Get this right and you WIN! Get this wrong and you may struggle to ever find a second chance to interact…
YOUR BRAND CONSISTENCY IS... (each YES is 1 pt.)
- We consistently utilize our brand COLORS (according to our style guide) – 1 pt.
- We consistently utilize our brand FONTS (according to our style guide) – 1 pt.
- We consistently utilize our brand IMAGERY (according to our style guide) – 1 pt.
- We consistently utilize our brand VOICE (according to our brand profile) – 1 pt.
INSIGHTS: Consumers today experience information overload when searching for an answer to their current problems and needs… Consistent branding cuts through the clutter and creates a focal point for your audience to cling to and establishes confidence and trust in your products, programs, and services.
HOW OFTEN DO YOU DISPLAY YOUR BRANDING IN THE MARKETPLACE?
- Everyday – All the Time! (social / live / online / in print / etc…) – 4 pt.
- Weekly (planned and scheduled on the calendar) – 3 pt.
- When I get a burst of motivation, but then it fizzles out… – 2 pt.
- Not at all – I’m still building my business branding – 1 pt.
INSIGHTS: Once is never enough… In order to stand out in an overcrowded marketplace, you must meet your prospect when and where they are. You need to offer your unique solution 24/7 in as many ways as possible!
ARE YOU STANDING SHOULDER-TO-SHOULDER WITH YOUR COMPETITION?
- YES! (our branding, website, print, and digital representations ROCK!) – 3 pt.
- MAYBE? (it’s working now, but will not allow the business to scale) – 2 pt.
- NO… (our branding feels amateur and outdated, not at all applicable) – 1 pt.
INSIGHTS: Branding is more than marketing jargon and some pretty stock images… It is the comprehensive perception you share with the world about what you do and why you do it. And, the key fact is that perception is not owned by you… it is owned by the consumer. So, whatever others are saying and thinking about your brand – that is your brand. It’s time to set yourself apart from the competition!
SCORING YOUR BRAND REVIEW:
ADD 'EM UP!
6-10 pt. – NONE, ZERO, ZILCH! We’re calling BARRCODE Branding IMMEDIATELY!
10-18 pt. – JUST A DROP IN THE BUCKET… We were on the right path, but we’ve lost our way…
18-23 pt. – MAJOR MOJO! Our business branding is solid in all of its representations!
BCB IS RIGHT FOR YOU IF...
PEOPLE ARE TALKING!
PROFIT BOOSTER BRAND ASSESSMENT
Say “YES” to POWERFUL Branding TODAY!
Do you want to do a deeper dive? As our GIFT to you, we’d like to offer you our “Profit Booster Brand Assessment” (PBBA = $197 value) for ONLY $47. BARRCODE Branding’s PBBA is a unique, proprietary process. First, we will help you Explore your BRAND IDENTITY and show you the value of RELEVANT, COMPELLING, and CONSISTENT Branding. Then, we will Assess exactly Who you are in the marketplace and How to effectively position your brand so that you can Compete with your Industry Leaders, Attract your Ideal Client, and MAKE MORE MONEY!!