Defining your brand archetype can help you connect emotionally with your target audience. But, first, you need to have a clear understanding of who you are trying to attract, the problems they are struggling with and the unique solutions you provide.
Archetype your business, change your story…
First, a bit of history… Archetypes were originally defined by Carl Jung, well-known Swedish psychologist, to help understand what motivates attraction between humans. It helps explain why people make the choices they make.
Using this knowledge of human behavior can help you establish a unique language that clearly sets your business apart from your competition in the marketplace. In turn, your ideal client will be attracted to your branding message. As a result, you will be able to build instant rapport around the opportunity to work together successfully.
What is your brand archetype?
All the cool brands watched this video!
Now, it just so happens that Barrcode Branding has some expertise around brand psychology, human behavior and brand archetyping – we got this! And, we’ll be honest, it takes some strategy to get it all just right… However, here are a few key insights around the value of using a Brand Archetype:
- Opposites Attract! Your Ideal Client may not be anything like you, which is why they need you, but you will need to know how to speak THEIR language to attract them…
- There are People People and Project People – they want different outcomes and respond to different motivators when making a purchase…
- Some people are QUICK to decide what they want and need while others prefer to take their time to RESEARCH facts and reviews before parting with their hard-earned money…
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin
Let the journey begin! Start your exploration of the 12 main archetypes, now.
Download your Brand Archetype workbook.
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