As a small business, your personal brand is so important.
You’re the one out there delivering your business message. That means people directly associate you with the product you’re selling.
If they don’t connect to your brand, they won’t engage with your business.
Thankfully, you can benefit from knowing the whole BARRCODE Branding Team of Experts.
BCB isn’t just a highly respected Graphic Design agency. We are also experienced in Business Planning, Brand Psychology, Marketing Strategy, Sales Funnels, and more!
Here’s a little taste of our expertise as it relates to our own success secrets.
Secret #1 – Quality Visual Presentation
We never miss an opportunity to put an emphasis on our visual presentation.
Sure, you can visit our website and view all the proof behind what we offer. But it’s the first impression that matters most. If a prospect doesn’t like how you look, you’re starting off on the wrong foot.
That’s why we don’t limit our branding to just our website. We present our visual imagery EVERYWHERE – online, in print, you name it! All of these create brand recognition of who we are and what we stand for in the viewer’s mind before they even see our credentials.
The lesson here is simple. Your brand is a reflection of who you are as a business. Use a well designed visual image to great effect to get people to engage with your products/services.
Secret #2 – Identify Your Purpose
During a recent speaking engagement we had something interesting to say about why small businesses fail:
“You have 7 seconds or less to make a good first impression and it’s always sad to see someone trying to compete with a poor quality DIY brand.”
That’s a crucial personal branding lesson. If you cannot communicate your business message in a clear and compelling way, you’ll struggle to build your own brand.
Identify your message and build your brand around it. This ensures you don’t end up as just another business statistic…
Would you like some help developing your unique brand? Take a look at our Image Builder Inner Circle Program – www.barrcodebranding.com/innercircle – and see if it’s a good fit for you and your business needs and goals.
We hope to see you INSIDE the CIRCLE!