hi

we're Barrcode Branding

we do ONE thing and we do it really well!

why barrcode branding?

Branding doesn’t begin or end with your logo.

Branding is so much more than a logo, it’s the persona of a company and a reflection of those that work for and lead the company. Your business brand is the platform for inspiration and the framework for all of your strategic business planning. Unfortunately, most business owners begin with the logo and website without doing any brand foundational work. The fact is that your brand foundation and strategy is 90% of the brand, and the visual identity and branded design collateral really only represents 10% of the brand.

We are brandmakers, idea shakers and image builders.

Our creative diversity and commitment to excellence guarantees innovative solutions and quantifiable results. We know that strategic, relevant and compelling branding is a game changer, and we want to know your brand intimately. Together we’ll reveal to the world your authentic brand – your inspiring brand story – a brand that confidently claims its own unique distinctions in the marketplace. Our work is collaborative, enduring and impactful, elevating and propelling business success and brand awareness.
 

what we do...

branding for humans by humans

Internal Brand Foundation & Strategy

Let's deep dive into who you are, what you care about and why your business exists.

Competitive Analysis & Audience Persona

We'll analyze your competition and discover who your audience is and what they care about.

Brand Psychology & Positioning

We'll help you build a brand persona that connects with your ideal client on an emotional level.

Brand Voice, Tone & Messaging

Then, we'll create a messaging framework that your audience relates and responds to.

Brand Architecture, Products & Services

Next, we'll align your programs, products and services to grow your business and generate profit.

Visual Identity
System

Finally, we'll take all of this information and use it to create relevant, compelling visuals to bring your brand to life.

our portfolio

Hand picked and curated for your viewing pleasure! There’s nothing quite like experiencing something exquisite right before your very eyes. The look, the feel, the way it changes the world around you and your place in it… enjoy!

see what we've done
Aleigh is our Chief Branding Officer
Maegan is one of our graphic designers
Christina is our animator
Amy is one of our graphic designers

about us

Meet our team of skilled professionals

We are an eclectic team of experts with extensive experience and degreed backgrounds in graphic design, product packaging, digital animation, custom illustration, and more. We operate remotely from various corners of the map. Our creative diversity offers deep insights on multiple levels linked by one focused vision – Unique Brand Identity.
We are 100% female owned & operated!
 
get to know us

We like big brands and we cannot lie...

We are lucky to call these folks clients

RCA is just one of the top companies Wendy has worked with!
Bad Boy Entertainment is just one of the top companies Wendy has worked with!
Allure is just one of the top companies Wendy has worked with!
Jive Records is just one of the top companies Wendy has worked with!
Miramax is just one of the top companies Wendy has worked with!
Oracle s just one of the top companies Wendy has worked with!
Merck is just one of the top companies Wendy has worked with!

And they've got a lot to say...

It's hard to stand out in the trendy bistro market. Barrcode Branding gave us just what we needed to be memorable in the minds of our customers with little details thoughtfully applied to every area of our business!
Serenity Bistro
Serenity Bistro
Wendy is a ROCKSTAR! She is not only an expert in the branding realm, she knows business. What a pleasure it was to go through the branding process with her and her team.
Judy Fritz
Judy Fritz
If branding could be a four letter word, (choose any) that would describe how I felt about the process before meeting Wendy. She made the whole process intuitive, easy and most of all fun. What more can I say, but the four letter word I use now to describe branding is LOVE!!!
Marsha Gleit
Marsha Gleit
I now have a new look and feel alongside "on-brand" content and communication with my existing and abundant new clients! Literally 100x the new clients in just a few months! Thanks for everything!
Erin Leidy
We are thrilled with the work that Barrcode Branding provides! It is so much more than we expected, and we are able to present ourselves with new professionalism! New clients in our first month thanks to the strategy and coaching! Simply couldn’t be happier!
Steve & Odille Remmert
Look at me now! Barrcode Branding has taken this company from "don't call us, we'll call you..." to top shelf presentation in the marketplace! Thank you for producing such beautiful and professional branding and packaging!
Carla Boyd
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You had me at hello...

Working on a new project? We love your ambition! We’re always available to jump on a call to discuss what your goals are and how we can add value.

brand consult call